the Popeyes tweet read, in response to a Chick-fil-A tweet … The Chicken War between Chick-fil-A and Popeyes is still waging on social media y'all, and the only thing known for sure at this point is that Twitter has jokes. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. Without realizing what weight the tweet that launched their popularity to the stars, Popeye’s asks us: “2020 – Y’all good?”  And in commemoration of its massive popularity, Popeye’s has started a countdown to 2021 in Times Square. I really don’t think that’s happened (before). For those of you unaware of why two fast food companies would be fighting on the internet, here's a quick recap. We didn’t create it. The tweet said: “Bun+Chicken+Pickles = all the [heart] for the original.” ... y’all good?” it asked. Previously an underdog in the fast-food game, their sandwich bumped them up a few ranks. Excitement over the product made Popeyes the center of attention on Twitter. Here's How It's Celebrating. Tweet. With Brazil voting the sandwich No. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. When the numbers started rolling in, that’s when I was like, “Oh, we might have done something here. Like, there’s something going on because this is really hitting right now.”. What were the major points you shared with the audience? We noticed that our fans were starting this conversation between us versus Chick-fil-A because they weren’t (supporting the same) values of the company. Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. Popeyes quote-tweeted the tweet, adding: "... y'all good?" Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. Sandwich sales were 16 times more than projected (Forbes), which led to Popeyes selling out of their 10-week sandwich supply in eight days (internal data). The product is good, but the brand is not as favored among people. Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. All of life’s problems can be solved by buying. DT: Many tweets are able to gain a lot of attention, but off the internet, how do you determine whether a strategy has been successful? Questions about the site? Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. by: Jordan Highsmith. And then it introduced the product in August of last year to little fanfare, though tests were successful. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. And then came the tweet. Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. And then it introduced the product in August of last year to little fanfare, though tests were successful. A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" — Popeyes Chicken (@PopeyesChicken) August 19, 2019. There no shortage of videos online battles breaking out because of the coveted menu item. The week after the tweet, Popeyes increased its market share 30% (Restaurant Business Online)—the largest QSR market share increase ever tracked by analytics firm Sense360. Part of this hype can be credited to Angela Brown, GSD&M social media strategist for Popeyes’ Twitter. The tweet, which garnered over 300,000 likes, enabled Popeyes to earn 8 billion impressions on social media, which is worth about $87 million. Popeyes spent two years developing its $4 chicken sandwich. In the midst of the hype, Chick-fil-A tweeted, “Bun + Chicken + Pickles = all the (heart) for the original.” Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. (Another) point we made was that black Twitter made this pop. Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sandwiches reading simply, "Bun + Chicken + Pickles = all the [heart] for the original." Popeyes spent two years developing its $4 chicken sandwich. In a time when we can’t crowd stores and fight people in line for their sandwiches, it’s nice we can still get them. You have to have an agreement with the client to figure out, “What does success look like for them?” And then (determine) how you incorporate what you’re doing into that. In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. "Y'all good?" Eight days later, the chain was sold out. After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." On Monday, Popeyes responded "y'all good?" 1 on their most popular petition site, Queremos, demand is undeniable! It only brought attention to the sandwich. Creatives talk mental health recovery for the winter. The chain posted the viral "... y'all good?" At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. … y’all good? We didn’t initiate it. David vs Goliath. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. The chain posted the viral "... y'all good?" After "y'all good?" On August 19, 2019, one week after Popeyes’ Chicken Sandwich launch, Chick-fil-A tweeted a not-so-thinly-veiled nudge at its rival, saying “Bun + Chicken + Pickles = all the [heart emoji] for the original.” In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. The message is simple: the rest of this year may be dim, but the sandwiches are still here for our comfort. In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. The Chicken Sandwich Wars Began. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. This worked out alarmingly well for Popeyes. Likewise, they have been introduced to China. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. DT: What surprised you about the process? Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. Take a short trip back in time with me to Aug. 12, last Monday. And just like that, the so-called “Chicken Sandwich Wars” had begun. Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). Canada has just recently tested out the chicken sandwiches in their locations. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. Twitter exploded with likes, retweets, commentary, and memes. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Really, just two words. Popeyes replied “…y ’all good?” and the rest is history. tweet at Chick-fil-A on August 19, 2019. The louder they kind of got about their stance on anti-LGBTQ, the louder our fans got about how we were the better sandwich because we were without the homophobia. For a limited time, those looking to score some of these mysterious famed chicken bites can do so with free delivery! Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. Celebrities chimed in. Comic artist, musician, and a funky dude. Popeyes celebrates one year of chicken sandwich craze, The Advocate Daily Podcast interviews abolitionist Brea Baker, Celebrities are humans too: Inside the minds of superfans and stans, Who is Mario Judah? When Chick-Fil-A sent out that Tweet, it backfired. Popeyes, on the other hand, was uniquely positioned to ruffle feathers for one simple reason: It is threateningly good. Understandably, Chick-fil-A’s timely tweet at the release of this new sandwich sparked a debate. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. AB: Tweets and social don’t always translate to sales. Chick … Popeyes retweeted Chik-Fil-A’s tweet with a simple, concise two-word reply, “…y’all good?” expressing concern for its competitor. That tweet spawned a Twitter storm: It has over 323,400 likes and 86,000 retweets. On Monday, Popeyes responded "y'all good… It was a fast-food phenomenon like few else. Y’all good? On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. Cali raised, NY based writer. “Y’all good?”. Communications major and philosophy minor at Pace University. AB: The hype was organic. We wanted to make sure that the buzz didn’t just happen on Twitter, that it also translated into sales. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. ... y’all good? Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Popeyes retweeted the graphic with the caption, “…y’all good?.” ... y’all good? Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. AB: I think the extra power we had was that our campaign pretty much had the full force of black Twitter behind it. They also prompted Popeyes to defend itself and their fans to join in the fray. Eight days later, the chain was sold out. Popeyes Chicken tries picking a fight with Chick-fil-A then Wendy’s swoops in with the TKO Posted at 9:02 am on August 20, 2019 by Sam J. AB: We look at our social performance report every month. Neither is bad, but neither is as good as the Popeyes sandwich. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 And then came the tweet. Who are the creatives behind Future’s most toxic moments? The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. On August 19, Chick-fil-A threw a subtle jab at Popeyes in response to its new nationwide chicken sandwich, one made of the same ingredients as Chick-fil-A’s chicken sandwich. The Popeyes vs. Chick-fil-A rivalry has been one for the books -- and it's only been going on for a few months. For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. BIRMINGHAM, Ala. (WIAT) — Faces were glued to their phones Monday afternoon after Popeye’s took a slight jab at Chick-Fil-A on Twitter. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy.Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. As a result, the sandwich wars began. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. 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