It is of no surprise that the Chinese government has implemented a new regulation on cross-border e-commerce. While official data shows a sharp rise in complaints lodged related to cross-border e-commerce. As such, it appears that the power to enforce registration requirements will rest with local market supervision bureaux, which may or may not have the resources or motivation to do so, thus potentially leaving platforms off the hook for enforcement. The new legislation will also protect consumers against fake reviews. If properly implemented, these provisions should help to reduce longstanding problems with fraudulent vendor accounts and substantially reduce the time and cost for IP owners investigating infringements. The Legislature passed the E-Commerce Law, which is due to come into effect from Sept 1st next year. The new Chinese e-commerce law, which was passed after four rounds of debates, is believed to have consulted different stakeholders in the legislative process. On January 1, 2019, China's new e-commerce law took effect. First, e-commerce in China shall be conducted in accordance with Chinese law in a manner firmly under the control of the central government. The world of e-commerce and the underling technological advancements, especially in areas such as artificial intelligence (AI), will require that laws, regulations, standards and other administrative machinery be continually revised and adapted to new realities. e-commerce, to regulate e-commerce conduct, to preserve the order of the marketplace, and to promote the sustainable and healthy development of e-commerce. Where a special licence is required (e.g. Most major platforms in China are yet to implement Article 28. E-commerce operators must also meet their tax obligations and are now required to issue a tax invoice (fapiao). The new law requires all online businesses to register with the government, and those that … E-commerce in China has grown to about 19% of the total USD 5.8 trillion retail sales. However, the law’s provisions on IP protection seem to have attracted the most attention – both positive and negative. China will implement a new e-commerce law from 1 January 2019 with the intent to further enhance legal protection for consumers and brands, especially in relation to curbing the counterfeit goods market, for which China has gained an unhealthy reputation. Article 17 E-commerce operators shall comprehensively, truly, accurately and timely disclose the information of goods or services, protect information rights and selection rights of consumers. To its credit, the Chinese government has sought to guide online trade platforms and social media through both formal and informal persuasion, although largely out of the public eye. In late November, the State Council released new policies promoting cross-border e-commerce, which came into effect on January 1, 2019. The E-commerce Law of the People’s Republic of China passed by the Fifth Session of the Standing Committee of the 13th National People’s Congress on 31 August 2018 is hereby promulgated and shall be implemented with effect from 1 January 2019. Individual chapters cover: e-contracts and e-payments; guarantees for e-commerce transactions; data protection and promotion of consumer protection, fair competition and mechanisms for dispute resolution; cross-border commerce; and the provision of substantial civil and criminal penalties. But the new law leaves it unclear whether these judicial opinions are now good law. In response to more predictable IP enforcement on trade platforms, infringers are increasingly moving to social media to advertise and sell their goods. It also puts the onus on platform operators to remove listings, disable web pages and terminate transactions if IP rights infringement is detected. Therefore, it is important that China takes steps to protect this market, and ensure it has a regulatory framework in place that will promote its continued development. These associations argue that the shifting of greater legal responsibility to platforms and other intermediaries is the only sensible solution, keeping in mind the intimate knowledge of their markets, products and customers by platforms, their already robust anti-fraud programmes, the balance of convenience and other factors. 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